Items of Interest

Collecting amazing and interesting things on the web.

Page 36

AIGA | Ending the opinion wars: Fast, collaborative design direction

January 11, 2013

design / research / usability-testing / user experience

And so we come to the crucial step, the one that most teams skip over and the reason why they end up in the “what ifs” and opinion wars: analysis. I’m not talking about group therapy, though some teams I’ve worked with could use some. Rather, the team now looks at the strength of the data to support design decisions. Without this step, it is far too easy to choose the wrong inference to direct the design decisions. You’re working from the gut, and the gut can be wrong.

Is a college degree worth it?

January 10, 2013

culture / education

The value then of a college degree comes down to two questions: What important things change slowly that are worth learning? Can a college degree give them to you?

Good Kickoff Meetings

December 19, 2012

design / kickoff / research

I decided to undertake a different approach to kickoff meetings, applying design thinking, constraints, and interactive exercises to develop a kickoff framework that was more similar to a playbook of activities I could pull from to begin to define and begin to solve problems for clients. I am in the business of creating experiences for the web, and although these exercises are designed to support that type of process, you might find them useful in putting together kickoffs for other kinds of projects as well.