Items of Interest

Page 39

“Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – ‘an impenetrable confusion of forms, colours and noises.’ Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.)

October 10, 2011

design / user experience

“Yet we are terrified that in the digital age, people are constantly distracted. That they’re shallower, lazier, more dazzled. If they are, then the text is not speaking clearly enough. We are not speaking clearly enough. Like over-stuffed attendees at a dull banquet, the mind wanders. We are terrified that people are dumbing down, and so we provide them with ever dumber entertainment. We sell them ever greater distractions, hoping to dazzle them further.”

October 5, 2011

design / writing