adaptive path » blog » Henning Fischer » Designing on Purpose: An Interview with David Butler, VP of Design at Coca-Cola

February 3, 2009

adaptive path / design

Good thoughts from VP of Design at Coke. “Strangely enough, I never use the word design or usability or phrases that we are used to as designers. I really try to communicate in terms of the people we are talking to inside the organization. A simple way of talking about the way the thing work versus the way things look.”