Expanded user journey maps: combining several UX deliverables into one useful document

May 30, 2013

design / design research / design strategy / user experience

So, in the spirit of ‘getting out of the deliverables business’, this expanded User Journey map becomes the only document we use to guide us throughout the design process. You can think of this as the UX Strategy document. It incorporates Persona-based user needs and business goals with site structure and content planning in a way that really works for us. It also places content at the centre of the design process, which makes it easier to follow mobile first and responsive design strategies.