1 hour of research saves 10 hours of development time

May 2, 2015

design / design research / user experience

Every feature adds complexity to your product. Even if you hide the new feature on its own tab it is taking up valuable space, not only in the UI but in your user’s heads. You’ve added another option that they now have to decide between. For the first feature added…not a huge effect. Over time, however, enormous. Every subsequent feature adds more and more friction.

It’s not scientific at all but I’m now thinking that:

1 hour of research ~= 10 hours of development time.