Designing Digital Strategies, Part 2: Connected User Experiences | UX Booth

January 31, 2015

design / design strategy / user experience

Simply stated, a digital strategy is a plan for how to support business goals through the benefits of digital tools. Strategies guide us in major decisions by providing a sense of direction and cohesiveness to our work. Having a well defined and clear digital strategy ensures that decisions about digital channels are not made on impulse (“let’s make a new app”) or merely in response to available technology (“let’s use QR codes”) but rather as part of a coherent plan that enhances the user experience and maximizes business opportunities. However, we can only have a sense of direction after we have properly oriented ourselves—and this is where the ecosystem map helps.