May 6, 2015
design / design research / journey map / user experience / user research
Every experience could blend into the aether and let me get on with life. Instead, video ads auto-play at full volume just when I thought I had my work computer muted, my “smart” coffee maker takes 10 steps to brew a new pot, and every new app download asks for information that I’m not sure I want to give up. I’m constantly bombarded with dumb experiences, but we can make them smarter with ultra-contextual design. Context-aware systems provide information and utilities to people based on the tasks they are trying to accomplish.