The Biggest Lesson I Learned as an Apple Designer |

September 3, 2014

apple / design

A former Apple designer talks about deadlines, and the willingness the company holds to change those things if stuff isn’t good enough. This is why “deadline-driven” is often code for work all the time, make bad stuff, or both.

Every aspect of the company’s production cycle, from conception to ship date, is calculated. But–and this is a big but–what makes Apple different is that it is a company that is willing to move those deadlines. If a product in development isn’t ready to be released, the deadline is pushed back. If an idea isn’t perfect or isn’t considered truly magical and delightful internally, it’s held back, revised, and the product given an entirely new launch date.