Designing with Dynamic Content

August 1, 2014

content strategy / design

For most of my career I’ve had to battle designers creating incredibly unrealistic best-case scenario mock-ups. You know what I’m talking about. The user’s name is “Sara Smith” and always fits neatly on one line. Her profile picture looks like it was clipped out of a magazine. Her profile is completely filled out. The two columns of her profile content magically are exactly the same height.