Aligning Type to a Brand | The Typekit Blog

September 11, 2013

Think of type as your building blocks. Type dictates several other key decisions in your design, such as your column widths and layout, and by association your grid composition, media-query breakpoints, and the hierarchy of your messaging. Your type palette is your users’ entry point to your content. It’s the first point of interaction with your brand. Ask yourself candidly: if your website were to address your visitors out loud, what would its voice sound like?