LukeW | UI17: Three Levels of Happy Design

November 10, 2012

design / luke-wroblewski / usability / user experience

We are really good at eliminating frustration on Web sites but we’re not great at moving to the next level: creating delight for our customers. Going from usable to delightful comes down to three elements: pleasure, flow, and meaning. These are not sequential but intermingled states.