Stating the Obvious

August 2, 2012

design / usability / user experience

It could be that your users are always attentive, always aware of what’s going on with you and your product or service. They are always up-to-date with what you offer, where they are in their progress with you, what account they’re logged in with, what payment plan they’re on, and what they were doing last with your product.
Or, it could be that they’re just like the rest of us and trying to stay afloat while their attention is being pulled in a thousand directions at once and could use you reminding them what seems like it should be obvious.