“One of the biggest problems facing information architects (IAs) today is crafting the perfect content hierarchy, one that quickly gets users to the information they’re looking for. To do this, information architects need to first query their users. How do the people browsing and/or searching this site think about its content? In search of an answer, IAs often employ card sorts; however, they inevitably produce a great deal of data. Knowing how to correctly structure and analyze that data can help architects attain the perfection they seek.”