“If we want to really show what design is and what it can do, we need to get design elevated to the partner level. Partners have major equity stakes, real decision-making power, and are involved in product development from the beginning. The design team must feel that it has both the authority to make product decisions and the responsibility for the outcome of those decisions.”

January 17, 2012

a list apart / business / design

A List Apart: Articles: An Important Time for Design