“Just as your office building needs a fire drill, your communications strategy needs an emergency plan. Every site or service will fail eventually; it’s only a matter of when or how. An emergency communications strategy ensures you know where the exits are, when and how to take them, and where it’s safe to assemble while the fire rages, so that you can act quickly and confidently—even under pressure.”

October 4, 2011

a list apart / business / writing