Why an Apple Fanboy Would Want to Work for Microsoft: Improving the perceived importance of usability within organizations | UX Magazine
August 31, 2011
business / design / usability / user experience
The central thesis of Bill Fulton’s talk was that the perceived value of usability is what needs our attention. Instead of spreading usability department thin trying to fix whatever we can, Fulton recommends focusing our efforts on specific departments, projects, or sub-projects are the most receptive to usability recommendations and thus will produce high-impact results. Teams that actually value usability engineering will develop products that are shining examples that make usability look like key asset that can accomplish great things.