The Other Kind of iPad Magazines

August 29, 2011

design / ipad / reading / user experience

There’s a deep reservoir of opportunity here; some of it would be easy to pull off but a lot of it would be difficult to make happen, because it would entail turning these apps from magazines into truly social products that just happen to look like beautifully designed magazines. That’s not an easy task, but someone is sure to do it, and whoever that is — whether it’s Flipboard or TweetMag or someone else entirely — they’ll stand the best chance, in my opinion, of creating a truly new, truly engrossing reading experience.