Information Architects – WIRED on iPad: Just like a Paper Tiger…

August 27, 2011

design / ipad / usability

First, the paper magazine was crammed into the little iPad frame. In form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files (‘interactive’). Then it was off to marketing.