Cash registers: window into the retail experience – Adaptive Path

July 2, 2011

adaptive path / business / design / user experience

It’s funny how Apple’s moves are really just taking us full circle. For our research, we also wandered the farmers’ market at the Ferry Building (which happens to be next to our office). And the kind of transactions you see in that environment—chatting about the products available, handing over cash, counting out change, walking away with your item—are how we have conducted commerce for hundreds of years, and the simply human-ness of this exchange is far more appealing than the computerized beeps and back black panels and ‘Waiting for authorization…’ that we have becomed used to.