Twitter Archives and the Sendai Quake — Satellite — Craig Mod

June 3, 2011

design / user experience

It’s through building the habits of a constant effort towards empathy, non-dismissal and perspective shifting that we designers become more aware of motivations behind use cases in products we create or use. Without understanding the psychology and motivations of use, it’s nearly impossible to create genuine interfaces. And without real empathy, you’re often left with surface design and no substance.