adaptive path » blog » Andrew Crow » The one about “look and feel”

May 22, 2009

adaptive path / business / design

Often, people lack the language or understanding of the work to accurately express their opinions. Consequently, we use simple terms of the way an object ‘looks’ or how it ‘feels’. Speaking in terms of these qualities does a disservice to the design. We cheapen the value of the work by paying attention only to the superficial aspects.