Tell your design story
September 24, 2013
content strategy / design / reading / user experience
First, it’s 45,417 pixels tall. It’s an absurdly long page, yet I was not bothered in the slightest by it. Why? Because page length doesn’t matter when you have a compelling story to tell. People read on the Web. People scroll. The reason why we think they don’t is because they scan before they read. The next time you hear someone say “People don’t read on the Web” you know you’re talking to someone who writes poor content.