Google’s Take on “Change Aversion” Misses the Point » UIE Brain Sparks
July 27, 2012
design / jared spool / user experience
If people love change, why do our users complain when we make changes to our designs? Well, it’s not because of their aversion. It’s because we did it wrong. And that’s the root of Google’s struggle every time they make a change. Google isn’t the only one, either.