Google’s Take on “Change Aversion” Misses the Point » UIE Brain Sparks

July 27, 2012

design / jared spool / user experience

If people love change, why do our users complain when we make changes to our designs? Well, it’s not because of their aversion. It’s because we did it wrong. And that’s the root of Google’s struggle every time they make a change. Google isn’t the only one, either.