“He’s right. If we’re truly taking a Content First approach then we need to ‘Start designing from the content out, rather than the canvas in.’ If we begin with some specific canvases (devices), they’re always going to be arbitrary. There are so many different screen sizes and ratios out there that it doesn’t make sense to favour a handful of them out of tradition. 320, 480, 640 …those numbers aren’t any more special than any other screen widths.”