“If you’ve ever participated in an ontological debate about “the fold”, you know that how far users are willing to scroll down a page (and whether they’re willing to scroll at all) is an important concern for both designers and business stakeholders. So how can we measure it? One option is to sign up for a service like Chartbeat that offers scroll depth as a reporting metric. Another option is to use a little jQuery to record the data in Google Analytics. Here’s a plugin for that.”

April 18, 2012

design / google analytics / javascript

Tracking Scroll Depth with jQuery and Google Analytics – Ravelrumba by Rob Flaherty