“Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – ‘an impenetrable confusion of forms, colours and noises.’ Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.)

October 10, 2011

design / user experience