The fall and rise of user experience : Cennydd Bowles on user experience

April 4, 2011

design / user experience

We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives. In doing so, our companies profit in both senses of the word. It’s insufficient to judge our industry by the ROI we generate, or our contribution toward GDP. We should judge our industry by the happiness we create.