Why Designing Products and Services is a Team Sport – Peter Merholz – HarvardBusiness.org

April 1, 2009

apple / business / design

‘In his book Inside Steve’s Brain, Leander Kahney explains Apple’s design and development process: “Under Jobs’ guidance, products are developed through nearly endless rounds of mockups and prototypes that are constantly edited and revised. This is true for both hardware and software [and their retail stores, it turns out]. Products are passed back and forth among designers, programmers, engineers, managers, and then back again. It’s not serial.”’