"I humbly submit that there is no single element more important to your interface than the copywriting. There is nothing that makes or breaks a positive experience more than the simple set of words that you choose to communicate with. In a world in which we have to simplify as much as possible, nothing matters more than the small vocabulary you end up with in your final work."
"He then started to invite people to join him with the simple words 'come follow me.' (Luke 5:27) Jesus did not send them to a bible study class or question them about their beliefs. He simply invited them to go on mission with him."