"The two prominent metaphors for media engagement are consumption and conversation. To me, consumption implies a passive, couch potato mentality. I will sit here and let the commercials and shows wash over me. This metaphor sees entertainment as the goal of all media. The second metaphor is conversation. This implies a relational stance toward media. The person and the media are on equal levels, and media is something to be engaged, wrestled, contemplated and critiqued. This metaphor sees art as the goal of all media."